“Want To” and “How To”

"Want To" - "How To"

Life is a unique combination of “want to” and “How to”, and we need to give equal attention to both.    -Jim Rohn

“Want To”

Let me ask you a couple of questions:

First question…

What is your reason for wanting to build a successful, sustainable, and profitable online business?  What drives you?  What energizes your efforts?

Second question…

Will you do everything it takes to accomplish that goal?

If you’re NOT willing to do everything it takes, then it’s not going to happen…

Simple as that!


“How To”

The second part of the equation is the “how to”.

The neat thing about this part is that, unlike the “want to”, the “how to” does not have to totally rely on you personally.

Yes, there are a lot of marketing tasks that need to center on you and your talents and skills… like writing your blog posts and email follow-up messages, for instance.

For you to truly develop a relationship with your readers and subscribers, you need to interject your own personality and experiences into your posts and messages. Therefore, that is one task that needs to rest on you personally.

But there are a lot of other aspects of your online business that can be outsourced, or “hired out”, so to speak…  “techie” things, for example.


So, here’s the plan…

1. Continue to work on developing the skills you already have…

These might include writing, developing product ideas, creating ads, building websites… whatever your skills and talents consist of.

2. Learn new skills as they are needed…

Need to set up a WordPress blog? Look for a training series to teach you how. Need to set up an autoresponder?  There’s YouTube… learn how. You get the picture.

3. Remember that your main focus is to keep your business moving forward.

If it takes so much of your time to learn a new task that your business stalls out, then outsource it.

One way to get your business up and going quickly is to become an affiliate, promoting another marketer’s products.  In that way you can focus on your marketing, and let others take care of product development and support.

One of the very best product funnels I have ever come across is Dean Holland’s “Big Affiliate Blueprint”.

Why not take a few minutes and check out Dean’s flagship product funnel… maybe this is the vehicle you have been looking for to jump start your online quest.  Click on the banner below to view the free video which explains everything…


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What Is Traffic, Really?

Targeted Traffic

If you are just starting out as an online marketer, or even if you have been involved for quite some time, you have heard it said many times that traffic is the key to online success.

However, I want to tell you that traffic in only half the equation… check this out…

Traffic + Conversions = Sales ($)

Be aware that traffic by itself, does NOT guarantee sales.

Once again… Traffic + Conversions =  Sales ($)

In the past, I have been good at generating traffic to my sites using “free” traffic methods… meaning that I was able to generate a lot of visitors to my sites.  But, was it quality traffic?

And, although I have created a lot of website visitors, I have not been good at “conversions”… therefore I didn’t make a lot of money.

So, as I evaluate my web traffic, like many of you, I either had low quality traffic or a low conversion rate… or BOTH.

So, let’s break down the first part of the equation… how to get quality traffic.

Defining “Web Traffic”

Traffic is simply a stream of people who are visiting your website.

These visitors can fall into two categories…  “Un-Targeted” traffic and “Targeted” traffic.

For example, “un-targeted” traffic might be seen in a lot of online video game sites. Advertisers pay for people to be taken from the “game” site to theirs in the form of a “pop-over” or “pop-under” ad. Someone is there for a completely different reason… in this case, to play a video game… and when they exit the game, they are taken to your site.

They did not EVER intend to land on your site… very “un-targeted” traffic.

True Targeted Traffic

What then is true “targeted” traffic?

One example of this is when people find your site through a “Google” search. These visitors truly want to visit your site. Unfortunately, it is very hard to get your website at the top of the “Google” search feed so that your site can be found… especially in the “make money online” niche.

Another example is when people receive you link through an email from a trusted source… this is called email marketing. Your visitor is presented with a strong call to action in the message, and they decide to click your link.

Very “Targeted” Traffic

So, as we work our way through the process, we can see that we should ONLY focus our money, time, and efforts investing in “targeted” traffic.

I would like to show you the REAL process to building a long lasting, hugely profitable, life changing online business…

You can watch the first video below and learn the one thing that completely changed my business…

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How To Treat Your List

How To Treat Your ListOver the years I have built several small lists of 200 or more subscribers. I have one list related to healthy homemade dog food that is connected to both a blog and a FB page… it continues to get subscribers every week even though I have not written any new content in over a year.

I have sold a few products through affiliate links contained in my emails. Unfortunately, this has been very sporadic.

But it seems that I just can’t get beyond that 200 subscriber threshold…  and I have never been able to find the secret to generating consistent sales online.

But things are changing…

What I really needed was a mentor to teach me how to market effectively… someone to teach me how to build and manage my list.

I have discovered some fantastic training by my new friend and millionaire marketer, Dean Holland. I also have access to a group of incredible marketers who help me every day.

Now, to the subject at hand… “How To Treat Your List”… here are some of the lings I have learned.

Your List Represents REAL People

First, remember that your list is made up of real people. Just as you don’t want to be “spammed” constantly, neither do they. One of my favorite axioms is, “Don’t Advertise… Inform.”

Give your readers real value in your email messages… real content that will help them solve their real problems.

For example, in my dog food blog, the real problem is that they really care for their dogs and they are dissatisfied with the quality of commercial dog food… they are looking for alternative solutions.

Learn to “LOVE” Your List

That’s right… learn to “love” your list…  treat them like “family”… show them that you really have their best interests at heart. Give free, helpful information from time to time, and ONLY promote trusted products.

Don’t promote every new “shiny object” that comes down the pipeline. Be selective. Buy and evaluate the products yourself… if you find that they are not useful to you, they probably won’t benefit your list either.

With my dog food site I only promote two products, each of which I have bought and researched thoroughly.

Let Your Personality Show

Be yourself… let your personality show through in your emails. Remember, not everyone will like you, but some will love you.

Talk about things that generally interest you… connect with your followers.

You Need A Support Group and Mentorship To Succeed

As I mentioned before, there are key elements that you need to know to become a successful email marketer…  but you don’t have to go it alone.

I came to the conclusion that I was never going to reach the goals I had set for myself on my own. I needed to be taken by the hand by someone who has been where I was, and made it to where I want to go. I found Internet Profits…

I encourage you to take a few minutes to check out the video below… see if this could be the answer you are looking for as well…

It is for me…


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Email List Basics

Email List BasicsWhat Is An Email List?

Basically, an email list is a group of people who are very interested in your offers… so interested that they have consented to receive your email messages.  They are usually collected through and “opt-in” process whereby they submit their email contact information in exchange for something they wish to receive… usually a digitally delivered information product such as an eBook, or an audio or video training.

Simply put, they said, “I’ll give you my email, you send me your “freebie”.

So, what do we know about the individuals that subscribe to your list?

We know at least one thing that they are interested in… interested enough that they will risk giving out their private information to receive it.

We know that they at least have access to a computer and the internet.

We know that are computer literate enough to download and consume a digital product.

That’s really all the information you need to know to begin a trust relationship with that person, with the ultimate goal of turning them into a paying customer.


Why Must You Build A List?

You will be building a targeted “audience” of subscribers who are interested in your offers.

You will be building traffic and money on demand.  If you have a new product to offer, you won’t need to worry about generating the traffic you need to visit your website… you just send out an email. If you need to generate cash, you simply find a new offer that you believe will benefit the members of your list and send an email. It’s a simple concept.

If done right, you will be building a loyal group of followers that know, like, and trust you… you will be building an ongoing relationship with those followers.

You can become a marketing powerhouse.

You can communicate with people who make up your target market in a personalized way.

You can set up your autopilot marketing system enabling you to make money while you sleep.

OK… I’ve shown you what a “list” is, and I’ve discussed why you need a list.

Are you on board with me so far?


The Next Step…

So, now I give you the bad news… list building is hard to do and it takes a long time to learn how to do it right.

But here’s how you can speed up the process…

Check out the video link below and access the free training presented by Dean Holland, my marketing mentor.  I meet with him online every week where he teaches me how to build my business…  and, not only that, he provides me with everything I need to succeed with a “done-for-you” marketing funnel that I just plug into…

Will you risk a few minutes of your day and watch the free video below?

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