Don’t Advertise… Inform

Don't Advertise... Inform

Each day as I begin my marketing tasks I try to take a look at several of the blogs submitted by other members.

This is a task that pays dividends in two areas.

First, it helps me build relationships with other marketers. I get to learn about issues that are facing other people who are, much like me, building an online business presence. I get to share my ideas and read those of others. I discover concepts and programs being offered by fellow marketers. These relationships can later turn into additions to my own personal promotions. But even when they don’t, I am still bettering myself and others by building the relationships.

Second, I get to help other people. I fulfill my purpose in life by helping others.

I can give other marketers a “thumbs up”, so to speak, by “commenting on” or “liking” their blog or wall posts. I can share their articles through Facebook or Twitter, or a multitude of other Social Media sites. I can encourage, or offer ideas. I might even get involved with another marketer by joining their cause.

Now, let’s get back to the subject mentioned in the title above. I see a lot of advertisements in the blog posts. I don’t believe that this is the best approach to engage your audience. We are bombarded so much these days by over-hyped advertising that we just shut down when we encounter it.

Change the whole approach as you write. Don’t focus on the “Hype”!

Instead, inform your reader. Tell them in your own words the benefits THEY will receive from your product or program. Tell a story of your experiences.

Stay away from “Advert” type words and phrases.

If you are promoting a “wellness” type product, inform the reader on what makes it special.

Of course, the main focus of your article is to send prospects to your website. Just remember that you want to do this by providing them some useful content… show them that you actually know what you are talking about and have THEIR interests at heart.

Nobody wants to be caught in a hyped-up article trap.

We get quite enough advertisements on radio and television, thank you very much.

5 Habits That Are Essential To Success


Why do successful people continue to hit their goals and accomplish more in life?

Successful people develop several habits in life that make a huge contribution to their success. Let’s look at some of these habits…

1. Positive Thinking – Don’t turn negative when encountering the roadblocks in life. Attack them as a challenge… a positive mindset not only allows you to keep motivated, but it also opens your mind to explore the many possible solutions to your challenges.

2. Learning – My mission statement as a 35 year veteran in education was to develop students into life-long learners. Make it a goal each day to learn something new. Read a book, watch a webinar, listen to a CD… just find a way that fits your learning style, and improve your knowledge each day. My suggestion is to spend 30 minutes each day learning something new.

3. Focus On One Goal – First, it is essential to have developed a list of goals. Break those down into manageable chunks… I call these goals, objectives, strategies, and tasks. Focus on one goal… what are the objectives you need to accomplish to reach this goal? What strategies do I employ to meet the objectives? What tasks are involved with this strategy?

Of course, there are long term and short term goals. Identify the objective, strategies, and tasks necessary to reach a long term goal. Pick an action you can do each day toward that goal and accomplish it. Keep doing that until the goal is reached.

Some goals are ongoing, like writing blog posts. These goals as a whole are actually never completed as they are ongoing. Only the objectives, strategies, and tasks are completed. You meet the goal by doing the daily activities associated with this goal.

4. Focus On One Task At A Time – Here is something that really challenges me. This is the opposite of multi-tasking. Focus on one task at a time until completion. I tend to start one project, and before finishing, I find myself captivated by another idea, and I am off on another tangent. But here’s the deal…when I focus on one task at a time until completion I am more effective and I get more done.

5. Dedicated Work Time – A goal without action is just a wish. Schedule time each day to focus on goal accomplishment. Stick to your schedule. This does not include reading emails, researching with Google, or socializing on Facebook. Focus on tasks that directly affect the accomplishment of your gals.

Part of success is preparation on purpose… Jim Rohn



What Is Your Business Vision?

What Is Your Business Vision?i

Why Set Business Goals?

In a study among students at the Harvard School of Business, these questions were asked:

“Have you set clear goals for your future?  Are they written down? If so, have you made plans to accomplish these goals?

The results?

Only 3% had written goals and plans to achieve these goals.

Another 13% had goals, but they were not written down.

The remaining 84% had no specific goals whatsoever.

Ten years later, the 13% with goals were making twice as much as the other 84% who had no goals.

And the 3% who had the written goals and plans… they were making over ten times as much as the other 97% put together.

Do you see the correlation?

Okay…  you see the importance of writing down your goals. What is the recipe to make this happen?

Getting Your Goals Down On Paper

Here’s an exercise that will help you develop a plan going forward for your business…

Let’s start with defining your long range and short range goals.

First, let’s attack this in reverse order.

We’ll start looking way out in the future.

What is the one thing you want to do someday…  something that will drive you to do what most other people will not do… the one thing that will make you give up watching TV to work on your business… the one thing that will make you give up that overpriced cup of fancy coffee every day to have the cash to invest in advertising for your business… the one thing that burns within you to accomplish.

We’ll call this your “someday goal”.

So, it would read something like this…  Someday I would like to _____________. You get the picture.

Write that down!

Now, let’s specify this in more definite terms…

Based on the goal above, What is one thing you could do in the next five years that would enable you to reach your “someday goal”?

Write that down!

Next, what is one thing you could do in the next year to make that 5 year goal attainable?

Write that down!

Okay, narrow that down again…  what can you do this month to reach that one year goal?

You guessed it… write that down!

Back it up again… What do you need to do this week to reach the monthly goal?

Now you’re at your daily goal… ask yourself ,”What’s the one thing I can do today to reach my weekly goal?”

Of course, as you get started on this exercise, understand that you don’t have to limit your tasks and strategies to just one.  Your weekly goal, for example, might include 5-7 different tasks or strategies… one for each working day that week.

Write those down!

Goal Evaluation

You might lay down your goals like I suggested above, and then go back through from the bottom to the top, evaluating your goal structure as you go.

Let’s say your weekly goal is to build a new WordPress blog site.  Your daily goals may be listed to read…

  • Day 1 – research and decide on my domain name
  • Day 2 – secure hosting, setup domain name servers, and use cPanel to install a new blog
  • Day 3 – secure and upload a theme, upload necessary plugins, and install them to setup your site
  • Day 4 – create the necessary pages for your site… home page, contact, about us, join, etc.
  • Day 5 – write two posts for your blog to get it started
  • Day 6 – write another blog post and set up a way to monetize the site
  • Day 7 – create a video to post on your blog, and write another blog post

One thing you need to understand… your short term goals must be flexible, and yet, at the same time, they need to be firm. You may need to adjust strategies as you encounter and solve problems, and learn new marketing approaches… but you must not deviate from taking action.

Take action every day… ask yourself, “Based on my written goals, what’s the ONE thing I must do right now to build my business?”

You Must Have Balance

You Must Have Balance

How Do You Focus On A Balanced Life Between Business and Family?

As I sat down to write this post, I looked through one of my notebooks for an idea… I ran across this half page list, and it just jumped out at me. It caused me to think… to re-evaluate the approach I have been taking in my business activities.

You see, I have “tunnel vision”. I tend to be “hyper” focused on the task at hand… so much that I tend to be oblivious to anything else around me… events… family… sometimes I don’t even hear my cell phone ring.

At the same time, I can also be the exact opposite.  Even though I can be totally fixated on a project one minute, I can go off in a totally different direction in a flash.  And then, once again, I put my “blinders” on.

Because of this, I tend to have great difficulty finishing my business projects… or any project, for that matter.

For instance, today I had the goal of completing a post for my blog… it was my primary task for the day.  And yet, even though it was top on my list, I got sidetracked multiple times, and here I am at 6:00 p.m., finally writing this piece while watching the news on TV with my wife.  I had all day to do this while she was at her mom’s… and now, I am once again NOT giving her the full attention she deserves.

So here’s the entire list… it’s short, but it contains a lot of wisdom.

I hope that as you read this, you too will re-evaluate your business activities, weighing the importance of the business tasks and the importance of your family.

While it is definitely essential to be focused on doing what it takes to reach the success you want in your business efforts, it is even more important to make time for your family.

I don’t remember where I got these, or who wrote them originally… but here is the list, along with some personal thoughts on each…


How Do You Focus On A Balanced Life?

1.  Schedule 1-2 days each week for your family… NO business activities.

(I reserve Sundays, all day… I make time for family activities FIRST on Saturdays… I might do some business activities afterwards, but family activities come first.)

2. Schedule one day each week to write up your whole weeks “to do” list

(If you take the time to plan your business activities, it will help keep you focused and moving forward each day. I know that when I do this, I am much less distracted.  If you can keep your schedule “on track” you will not have to steal “family” time to get everything done.)

3. Take the 5th week off each month…  spend extra time with family… NO business tasks.

(Very seldom is the 5th week an entire week… usually it’s only 2-3 days.  This month is a bit unusual as there are six days in the last week, but that’s OK.  It’s good to relax with the family for a few days… get your batteries recharged.)

So, here’s my recommendation… take  time during the remainder of this month to plan out your schedule for next month. Decide on which days you will work, and which days you’ll reserve for the family… and stick to it!