What Is Traffic, Really?

Targeted Traffic

If you are just starting out as an online marketer, or even if you have been involved for quite some time, you have heard it said many times that traffic is the key to online success.

However, I want to tell you that traffic in only half the equation… check this out…

Traffic + Conversions = Sales ($)

Be aware that traffic by itself, does NOT guarantee sales.

Once again… Traffic + Conversions =  Sales ($)

In the past, I have been good at generating traffic to my sites using “free” traffic methods… meaning that I was able to generate a lot of visitors to my sites.  But, was it quality traffic?

And, although I have created a lot of website visitors, I have not been good at “conversions”… therefore I didn’t make a lot of money.

So, as I evaluate my web traffic, like many of you, I either had low quality traffic or a low conversion rate… or BOTH.

So, let’s break down the first part of the equation… how to get quality traffic.

Defining “Web Traffic”

Traffic is simply a stream of people who are visiting your website.

These visitors can fall into two categories…  “Un-Targeted” traffic and “Targeted” traffic.

For example, “un-targeted” traffic might be seen in a lot of online video game sites. Advertisers pay for people to be taken from the “game” site to theirs in the form of a “pop-over” or “pop-under” ad. Someone is there for a completely different reason… in this case, to play a video game… and when they exit the game, they are taken to your site.

They did not EVER intend to land on your site… very “un-targeted” traffic.

True Targeted Traffic

What then is true “targeted” traffic?

One example of this is when people find your site through a “Google” search. These visitors truly want to visit your site. Unfortunately, it is very hard to get your website at the top of the “Google” search feed so that your site can be found… especially in the “make money online” niche.

Another example is when people receive you link through an email from a trusted source… this is called email marketing. Your visitor is presented with a strong call to action in the message, and they decide to click your link.

Very “Targeted” Traffic

So, as we work our way through the process, we can see that we should ONLY focus our money, time, and efforts investing in “targeted” traffic.


I would like to show you the REAL process to building a long lasting, hugely profitable, life changing online business…

You can watch the first video below and learn the one thing that completely changed my business…

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How To Treat Your List

How To Treat Your ListOver the years I have built several small lists of 200 or more subscribers. I have one list related to healthy homemade dog food that is connected to both a blog and a FB page… it continues to get subscribers every week even though I have not written any new content in over a year.

I have sold a few products through affiliate links contained in my emails. Unfortunately, this has been very sporadic.

But it seems that I just can’t get beyond that 200 subscriber threshold…  and I have never been able to find the secret to generating consistent sales online.

But things are changing…

What I really needed was a mentor to teach me how to market effectively… someone to teach me how to build and manage my list.

I have discovered some fantastic training by my new friend and millionaire marketer, Dean Holland. I also have access to a group of incredible marketers who help me every day.

Now, to the subject at hand… “How To Treat Your List”… here are some of the lings I have learned.

Your List Represents REAL People

First, remember that your list is made up of real people. Just as you don’t want to be “spammed” constantly, neither do they. One of my favorite axioms is, “Don’t Advertise… Inform.”

Give your readers real value in your email messages… real content that will help them solve their real problems.

For example, in my dog food blog, the real problem is that they really care for their dogs and they are dissatisfied with the quality of commercial dog food… they are looking for alternative solutions.

Learn to “LOVE” Your List

That’s right… learn to “love” your list…  treat them like “family”… show them that you really have their best interests at heart. Give free, helpful information from time to time, and ONLY promote trusted products.

Don’t promote every new “shiny object” that comes down the pipeline. Be selective. Buy and evaluate the products yourself… if you find that they are not useful to you, they probably won’t benefit your list either.

With my dog food site I only promote two products, each of which I have bought and researched thoroughly.

Let Your Personality Show

Be yourself… let your personality show through in your emails. Remember, not everyone will like you, but some will love you.

Talk about things that generally interest you… connect with your followers.

You Need A Support Group and Mentorship To Succeed

As I mentioned before, there are key elements that you need to know to become a successful email marketer…  but you don’t have to go it alone.

I came to the conclusion that I was never going to reach the goals I had set for myself on my own. I needed to be taken by the hand by someone who has been where I was, and made it to where I want to go. I found Internet Profits…

I encourage you to take a few minutes to check out the video below… see if this could be the answer you are looking for as well…

It is for me…

 

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Email List Basics

Email List BasicsWhat Is An Email List?

Basically, an email list is a group of people who are very interested in your offers… so interested that they have consented to receive your email messages.  They are usually collected through and “opt-in” process whereby they submit their email contact information in exchange for something they wish to receive… usually a digitally delivered information product such as an eBook, or an audio or video training.

Simply put, they said, “I’ll give you my email, you send me your “freebie”.

So, what do we know about the individuals that subscribe to your list?

We know at least one thing that they are interested in… interested enough that they will risk giving out their private information to receive it.

We know that they at least have access to a computer and the internet.

We know that are computer literate enough to download and consume a digital product.

That’s really all the information you need to know to begin a trust relationship with that person, with the ultimate goal of turning them into a paying customer.

 

Why Must You Build A List?

You will be building a targeted “audience” of subscribers who are interested in your offers.

You will be building traffic and money on demand.  If you have a new product to offer, you won’t need to worry about generating the traffic you need to visit your website… you just send out an email. If you need to generate cash, you simply find a new offer that you believe will benefit the members of your list and send an email. It’s a simple concept.

If done right, you will be building a loyal group of followers that know, like, and trust you… you will be building an ongoing relationship with those followers.

You can become a marketing powerhouse.

You can communicate with people who make up your target market in a personalized way.

You can set up your autopilot marketing system enabling you to make money while you sleep.

OK… I’ve shown you what a “list” is, and I’ve discussed why you need a list.

Are you on board with me so far?

 

The Next Step…

So, now I give you the bad news… list building is hard to do and it takes a long time to learn how to do it right.

But here’s how you can speed up the process…

Check out the video link below and access the free training presented by Dean Holland, my marketing mentor.  I meet with him online every week where he teaches me how to build my business…  and, not only that, he provides me with everything I need to succeed with a “done-for-you” marketing funnel that I just plug into…

Will you risk a few minutes of your day and watch the free video below?

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Three Types of Website Visitors

Three Types of Website Visitors

In my previous blog post, I discussed the different groups that you need to serve in your business. (If you missed it, here’s the link…

http://homeincomebonus.com/four-groups-your-business-should-serve/

These four groups include:

  • Your Audience
  • Your Partners
  • Your Team Members
  • Your Community

Now I want to “zero in” and focus on that first group… your “audience”

In fact, I want to break that group down even further into three types of Audience that you need to serve in your business.  These include…

  • Your Visitors
  • Your Subscribers
  • Your Customers

OK… with me so far?

Now I want to drill down even further to just one segment of the audience group… your visitors.

In the simplest terms, your visitors are those people who view your website, squeeze page, social media page (Facebook page), or hosted video (YouTube, Vimeo).

Another term marketers use when referring to visitors is “traffic”… and there are three types of traffic.

“Hot” traffic are those people who visit your site that are VERY interested in what you are offering AND who also know and trust you. They know that they have a need and you have a solution.

“Warm” traffic refers to people who know they need what you are offering… but they don’t know you. There is no trust level… there has been no relationship developed between you and the visitor.

“Cold” traffic, which by far makes up the greatest percentage of your visitors, are people who definitely don’t know you… there is no trust relationship… and they also probably don’t know that they have a need for what you are offering.

For example, let’s say you are offering a product that teaches you “how to build a marketing list”.

Your “cold” traffic visitors don’t have a clue that they need to know this… they only know that they would like to build a website that makes them money online.

So, how do you serve each of these different types of visitors? How do you successfully turn these visitors into paying customers?

That is exactly the type of marketing questions you will find the answers to within our “Big Affiliate Blueprint” training.

Just watch the video below…

Can you really afford NOT to check this out?

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